Tugbitter is a London-based independent, rebellious and rugged womenswear brand known for its innovative use of denim, taking inspiration from historical and mythical stories, surreal art, romanticism and eccentric spirit of the 70s youth.

The designs celebrates individuality, with high-contrast patterns, sleek elegant silhouettes and off-beat colours, which is carried off with a confident – even rebellious – attitude and grounded by a casual spirit, inspiring from variety of subcultures and eras.


Tugba AK is a young Turkish designer, was born into a well-established textile family, graduated from Central Saint Martins and BA in Fashion Design at Istituto Marangoni in London where she remained to launch the label following her graduation.

After establishing her signature technique of embroidery and denim with her graduate collection that is showcased at Graduate Fashion Week 2016, Tugba was soon elected as one of the best 6 of all Istituto Marangoni graduate collections to re-showcase the collection at Mercedes Benz Fashion Week Russia 2017. The combination of technical skill and curiosity in denim experimentation has resulted in commercial success.